The nonprofit’s guide to creating a successful peer-to-peer fundraising campaign


Creating a successful peer-to-peer fundraising campaign requires careful planning and execution. Here’s a detailed step-by-step checklist to help any nonprofit organization create their best campaign, targeting prospects online:

  1. Define your goals and objectives:
    • Determine the specific fundraising goal you want to achieve.
    • Outline the purpose of the campaign and how the funds will be utilized.
    • Identify the target audience and the key messages you want to convey.


  1. Develop a compelling campaign story:
    • Craft a clear and compelling narrative that resonates with your audience.
    • Highlight the impact and outcomes of your organization’s work.
    • Use emotional appeals to engage and inspire potential supporters.


  1. Create a dedicated campaign website or landing page:
    • Design a visually appealing and user-friendly website or landing page.
    • Include information about your organization, campaign details, and donation options.
    • Optimize the page for mobile devices to cater to a wider audience.


  1. Implement a peer-to-peer fundraising platform:
    • Choose a reputable peer-to-peer fundraising platform that suits your organization’s needs.
    • Set up the platform, customize it with your branding, and integrate it with your website.
    • Ensure the platform provides easy sharing options and allows participants to create their own fundraising pages.


  1. Recruit and engage peer-to-peer fundraisers:
    • Identify potential fundraisers who are passionate about your cause.
    • Reach out to existing supporters, volunteers, and board members to participate.
    • Provide clear instructions, templates, and resources to help fundraisers get started.
    • Foster a sense of community among participants through regular communication and updates.


  1. Offer fundraising incentives and rewards:
    • Develop a tiered system of incentives to motivate and reward fundraisers.
    • Offer prizes, recognition, or exclusive experiences to top performers.
    • Consider matching donations or providing special perks to encourage participation.


  1. Leverage social media and online marketing:
    • Create a social media strategy to promote the campaign across various platforms.
    • Develop engaging content, including videos, images, and personal stories.
    • Encourage fundraisers and donors to share their involvement on social media.
    • Utilize targeted online advertising to reach potential donors within your target audience.


  1. Provide fundraising support and resources:
    • Offer guidance and resources to help fundraisers maximize their impact.
    • Provide sample email templates, social media posts, and fundraising tips.
    • Assign a dedicated staff member or volunteer to answer questions and provide assistance.


  1. Monitor and analyze campaign progress:
    • Track donations, participant engagement, and overall campaign performance.
    • Regularly communicate progress updates to participants and supporters.
    • Adjust strategies or messaging based on the insights gained from analytics.


  1. Express gratitude and follow up:
    • Thank each donor and fundraiser for their contributions and efforts.
    • Share the impact achieved through the campaign and provide updates on how funds are used.
    • Maintain relationships with participants to encourage future engagement and support.


Your  successful peer-to-peer fundraising campaign requires ongoing effort and engagement. Continually monitor and adapt your strategies based on the feedback and data you receive, and always express gratitude and appreciation for the support you receive. To ensure the success of a peer-to-peer fundraising campaign, nonprofit organizations should be mindful of potential pitfalls and avoid the following problems:

  1. Lack of clear goals and objectives: Failing to define specific fundraising goals and objectives can lead to confusion and lack of focus in the campaign.
  2. Poor storytelling: Ineffective storytelling can fail to engage and inspire potential donors. It’s crucial to craft a compelling narrative that conveys the impact of your organization’s work.
  3. Insufficient planning and preparation: Inadequate planning can result in a campaign that lacks structure and fails to generate sufficient participation and support.
  4. Inadequate promotion and outreach: Without proper promotion and outreach efforts, the campaign may struggle to reach its target audience and gain momentum.
  5. Ineffective use of technology: Choosing the wrong fundraising platform or failing to optimize the campaign website for mobile devices can hinder donor engagement and limit online reach.
  6. Lack of participant engagement and support: Neglecting to provide sufficient resources, guidance, and ongoing communication to fundraisers can result in low engagement and reduced fundraising efforts.
  7. Overlooking donor recognition and gratitude: Failing to express gratitude and recognize the efforts of donors and fundraisers can weaken donor relationships and discourage future support.
  8. Inaccurate tracking and reporting: Inadequate monitoring of campaign progress and failure to analyze data can lead to missed opportunities for improvement and adjustment.
  9. Poor communication and transparency: Lack of timely and transparent communication regarding campaign progress, impact, and fund utilization can erode trust and discourage further engagement.
  10. Neglecting to evaluate and learn from the campaign: Not evaluating the campaign’s performance and outcomes can prevent the organization from gaining insights and making improvements for future initiatives.

By avoiding these pitfalls and taking proactive measures to address them, nonprofits can enhance their chances of creating a successful peer-to-peer fundraising campaign.


**Content on this page is a compilation of OpenAI ChatGPT output and formatting/editing by JPC staff, to show nonprofits how to raise more money in less time, with less stress, without having to figure it out themselves or hire an outside firm to do it for them, so they will have all the money they need to fund their mission.